Over the past week, we have seen more supermarkets introducing vegan products than ever before.
Aldi just added plant-based ‘chicken’ burgers, sausage rolls, no beef burgers and superfood burgers to their product range. These products are made from quinoa, couscous, pumpkin seeds, butternut squash, red pepper and sweet potato.
Morrisons brought out vegan tuna, called TUNO, which is made using soya protein and natural flavourings, and apparently has a flaky texture, much like the real thing. It also has a high protein count and low calories.
So why are vegan alternatives proving to be so popular that supermarkets are falling over themselves to introduce supporting food products?
According to the Vegan Society, “Demand for meat-free food increased by 987% in 2017, and going vegan was predicted to be the biggest food trend in 2018”.
Much of this increasingly popular trend seems to be a result of the combined factors of increased awareness of treatment of animals, health concerns, environmental impacts, celebrity influence, and ready availability.
Many of our clients are bringing out vegan options, and all of the photographs used in this post are celebrating their diversity.
For more information about going vegan, please visit www.vegansociety.com
Food Photographer: Tom Davies, Lead Photographer, Full Steam Pictures.
Written by: Kate Davies, Media Manager, Full Steam Pictures.