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Supermarkets and the Vegan Movement

Over the past week, we have seen more supermarkets introducing vegan products than ever before.

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Aldi just added plant-based ‘chicken’ burgers, sausage rolls, no beef burgers and superfood burgers to their product range. These products are made from quinoa, couscous, pumpkin seeds, butternut squash, red pepper and sweet potato.

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Morrisons brought out vegan tuna, called TUNO, which is made using soya protein and natural flavourings, and apparently has a flaky texture, much like the real thing. It also has a high protein count and low calories.

Sainsbury’s Jackfruit Quarter-Pounder was just named the ‘Best Vegan Supermarket Burger’, and in an article today, the supermarket giant predicted that 25% of Brits will be vegan or veggie by 2025.

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So why are vegan alternatives proving to be so popular that supermarkets are falling over themselves to introduce supporting food products?

According to the Vegan Society, “Demand for meat-free food increased by 987% in 2017, and going vegan was predicted to be the biggest food trend in 2018”.

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Much of this increasingly popular trend seems to be a result of the combined factors of increased awareness of treatment of animals, health concerns, environmental impacts, celebrity influence, and ready availability.

Many of our clients are bringing out vegan options, and all of the photographs used in this post are celebrating their diversity.

For more information about going vegan, please visit www.vegansociety.com

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Food Photographer: Tom Davies, Lead Photographer, Full Steam Pictures.
Written by: Kate Davies, Media Manager, Full Steam Pictures.

Coeliac Awareness Week

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Lately, it seems that all we hear about is ‘gluten-free’ this and ‘gluten-free’ that. While going gluten-free seems to be the latest diet fad, there are many people for whom a gluten-free diet is compulsory.

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This week is Coeliac Awareness Week. Coeliac disease affects one in one hundred people, and is a lifelong autoimmune disease caused by a reaction to gluten. Once diagnosed, the treatment is a gluten-free diet for life.

What is gluten though? It seems that many people who jump on the fad diet bandwagon out of choice rather than necessity don’t actually know…

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Gluten is a protein found in wheat, barley and rye. Due to increased awareness of Coeliac disease, many products are now available with gluten-free options to support the diet of those suffering from this disease.

Coeliac disease is a serious illness where the body’s immune system attacks its own tissues when gluten is consumed. This causes damage to the lining of the stomach, and means that the body can’t absorb nutrients from food properly.

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These images are delicious ranges of gluten-free meals that some of our clients have launched.

For more information about Coeliac Disease and gluten-free support, please visit www.coeliac.org.uk

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Food Photographer: Tom Davies, Lead Photographer, Full Steam Pictures.
Written by: Kate Davies, Media Manager, Full Steam Pictures.