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Cupcake Day: Supporting the Alzheimer's Society.

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There is some debate as to what differentiates the cupcake (American English) from the fairy cake (British English). The general consensus is that cupcakes tend to be bigger, whilst fairy cakes are not usually as elaborately iced. There is also the muffin, of course, but nobody seems to be able to agree on the difference there…

Cupcake Day 2019 falls today, on June 13th, and is organized by the Alzheimer’s Society to try and raise money for dementia research, sufferers and their treatments. The Alzheimer’s Society is trying to organise individuals to host a Cupcake Day to raise funds, and the day doesn’t have to be today - it can be any day you like!

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Having lost a family member to Alzheimer’s, I can attest to how dreadful this disease is, not just to the sufferer, but to those around them. According to the Alzheimer’s Society website, “in the time it takes to bake a batch of cakes, six people will develop dementia. It is now the leading cause of death in England and Wales, overtaking both cancer and heart disease.”

Cupcakes are a brilliant way to raise money, as they can be as simple or as decorative as you like, and it is a rare person who will turn down a cupcake with a cup of steaming tea! I was once a baker myself, and used to have loads of fun at certain times of the year, making ghost cupcakes for Halloween, and heart cupcakes for Valentine’s Day.

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The first recorded mention of ‘cupcakes’ was in 1796, when a recipe for a cake to bake in small cups’ was written in ‘American Cookery’ by Amelia Simmons. As cupcake and muffin tins were not yet commonplace, cupcakes were baked in small cups, ramekins and molds.

Interesting fact: The record for eating the most cupcakes in the shortest time is 29 cupcakes in 30 seconds.

For more information about hosting your own Cupcake Day fundraiser for the Alzheimer’s Society, please visit https://cupcakeday.alzheimers.org.uk

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Photography by Full Steam Pictures.
Written by Kate Davies, Full Steam Pictures Media Manager.

Supermarkets and the Vegan Movement

Over the past week, we have seen more supermarkets introducing vegan products than ever before.

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Aldi just added plant-based ‘chicken’ burgers, sausage rolls, no beef burgers and superfood burgers to their product range. These products are made from quinoa, couscous, pumpkin seeds, butternut squash, red pepper and sweet potato.

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Morrisons brought out vegan tuna, called TUNO, which is made using soya protein and natural flavourings, and apparently has a flaky texture, much like the real thing. It also has a high protein count and low calories.

Sainsbury’s Jackfruit Quarter-Pounder was just named the ‘Best Vegan Supermarket Burger’, and in an article today, the supermarket giant predicted that 25% of Brits will be vegan or veggie by 2025.

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So why are vegan alternatives proving to be so popular that supermarkets are falling over themselves to introduce supporting food products?

According to the Vegan Society, “Demand for meat-free food increased by 987% in 2017, and going vegan was predicted to be the biggest food trend in 2018”.

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Much of this increasingly popular trend seems to be a result of the combined factors of increased awareness of treatment of animals, health concerns, environmental impacts, celebrity influence, and ready availability.

Many of our clients are bringing out vegan options, and all of the photographs used in this post are celebrating their diversity.

For more information about going vegan, please visit www.vegansociety.com

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Photography by Full Steam Pictures.
Written by Kate Davies, Full Steam Pictures Media Manager